The Beginning

You flip through a glossy women’s magazine and are met with some of the most awe inspiring images of beauty and fashion, and you think to yourself, “that looks amazing; too bad I could never look like that…” Walking down the pathway in your neighbourhood mall, your eye catches the sight of a beautifully coordinated and well styled outfit, the sheer magnificence of which has you lamenting “why can’t I put together an outfit half as good as that?!….” While engrossed in the task of “updating” your look – otherwise known as retail therapy to the fashion aficionados – you notice that the local retailer has just released the seasons “latest must-have-looks as seen at all the runways across the fashion globe”. And although you know with every ounce of sanity in you that the only time that those harem pants in the “must have” aisle have any business being worn in public, is at a flash back to the non-fashion compliant nineties party… circa “hammer time;” you still can’t help but persuade yourself, “if it was on the Paris runway, surely I can pull them off, non?!”  [Read More]